Business Culture and Management Under the Background of Globalization

June 7-9th, 2019 Weihai, China

Business culture refers to the cultural phenomenon generated, created, reflected, propagated, developed by all walks of life, all sectors, all kinds of enterprises in the process of continuous development of business. It is the sum of the commercial material wealth and spiritual wealth created by human in a market economy. Enterprises’ behaviors and characteristics vary under different business cultural environment, which reveal enterprises’ unique corporate culture and brand characteristics formed in different regional business culture. Good business cultural environment can promote the growth of the social economy, enterprises and entrepreneurs.

Economic globalization and the rapid development of technology information provide a good macro-environment for enterprises to go to the world. The world economy has accessed into a diversified era and developed interdependently with integration of diverse cultures. For cross-cultural business operators, they must profoundly understand the diversity and multi-dimensional nature of global culture, so as to adjust their own business decision-making and management behavior at any time. As affected by the long Chinese history and culture, Chinese business culture becomes very unique, which has a profound impact on the growth of Chinese enterprises and social progress in a long time. With China’s growing economic power and international status, Chinese enterprises and commodities nurtured by Chinese business culture will possess a unique sustainable competitiveness in the international market.

To promote the development of business cultural research and practice, 2019 China Business Culture and Management Conference will be held from 07-09 June in Weihai,Shandong. The conference theme is: Business culture and management under the Background of Globalization.The conference will provide a high-level academic exchange platform for scholars in business culture to facilitate their communication and discussion of the latest research output.


Shandong University


Commercial Culture Association of China,CCAC

Journal of Chinese Business Culture

Asian Business Association

Asian Journal of Business Research

MAG Scholar


School of Management of Shandong University

Business Culture and Management Research Center of Shandong University

Jinan Management Science Institution

Shandong University (Weihai) Business School

Academic Supported:Economist Weekly of China


Professor Xingyuan Wang (Shandong University)

Professor Zhilin Yang (City University of Hong Kong)

The conference will mainly discuss the following research topics:

1.The development of traditional Chinese culture and Confucian Businessmen under the background of globalization

The traditional Chinese culture and Economic transformation under the background of globalization

The traditional Chinese culture and management innovation under the background of globalization

The traditional Chinese culture and business culture innovation under the background of globalization

The culture of Chinese traditional business chamber

Regional Culture and Socioeconomic development

2.Cross-cultural management

The Evolution and Comparison of Foreign business culture

The integration of multi-national culture

The Strategy of Cross-cultural Management

3.Corporate Culture

Corporate culture of corporate social responsibility

Corporate culture and the independent innovation of Chinese enterprises

Corporate image management

Corporate culture construction

Cases of corporate culture management

4.Business ethics

The definition and taxonomy of business ethics

Business ethics values and business spirit

Ethical norm

Confucian values and business ethics

Taoist values and business ethics

The Buddhist values and business ethics

The Hundred of School Thought and Chinese Business Ethics

5.Brand and marketing culture

Brand culture and brand marketing

Culture and Marketing Strategy

Business relations and circle culture

Merchandise design and merchandise pop culture

Retail environment culture

Network and E-Commerce culture

Consumption culture and consumer research

Cultural psychology and Cultural Product Development

6.Other related topics

The innovation of business model in creative industry

Contemporary Confucian Entrepreneurs and business association culture

The culture of innovation and entrepreneurship

Tourism Exhibition culture


07 June,2019 14:00-20:00:Registration

Place of registration: Weihai Campus of Shandong University, Weihai, Shandong Province

08 June, 2019 morning, Conference opening ceremony and keynote speech

08 June, 2019 afternoon,Group discussion

09 June 2019 Confucian culture and new entrepreneurial spirit cultural experience activity


10 May,2019 – Deadline of abstract submission

20 May,2019 –Deadline of paper submission

07-09 June,2019 –2019 China Business Culture and Management Conference


Authors are encouraged to submit their full papers via internet to the conference email address: zgsywhygl@163.com . A paper review committee, formed by distinguished scholars, will review the submitted papers, and the results will be announced before 20 May,2019. The conference accepts normative, empirical and practical papers. Papers accepted will be presented to CPCI (ISTP) Index Search. Selected papers will be published in academic journals such as China Business Culture Research, Journal of China Business Culture Research, and Asian Journal of Business Research.

The recommended paper format is MS Word. Submitted papers should contain Chinese version and English version at the same time. CPCI (ISTP) cost ¥ 1000 per paper (within 5 pages). As for paper format, please refer to meetings essay (in English)

Registration Fee

International Scholar


Domestic Scholar


International Student


Domestic Scholar


On-site Payment - for domestic attendee

After arriving at Weihai on June 07, 2019, you can directly paid to the organizing committee to register in our conference.

Note: The invoice for the conference registration fee will mail to you after the meeting.

Online Payment - for international attendee


School of Management of Shandong University

Email: zgsywhygl@163.com

Website: www.sywh.sdu.edu.cn

Contacts: Hongchen Liu: 18263151199; Yun Liu: 15689732152

Overseas registration :DENG Tianjuan, City University of Hong Kong


Overseas registration website:http://www.aba-web.com/conferences/sywh_en.html