Who Should Attend

• International and local universities, students and faculties in business field
• Top managers, decision makers and professionals from any industries
• Business institutions and entrepreneurs
• Any organization or individual who is interested in business

Topics

We welcome research papers on all aspects of business. Scholars are encouraged to present papers addressing the following topics and exchange ideas with each other during the Paper Presentation Session. If you are interested in initiating another track, please contact us.

• 1. Organizational Behavior and Human Resources Management



Track Chair: Dr. Huo Yuanyuan, Hong Kong Baptist University, Email:yoyohuo@hkbu.edu.hk




This track addresses the challenges associated with managing people in organizations. We invite submissions from the fields of organizational behavior and human resources management, including motivation, leadership behavior, task performance, decision-making, recruitment and selection systems, collection and validation of employee demographic data, job classification techniques, compensation, and issues in performance appraisal systems, etc. Papers that can challenge the prevailing theoretical perspectives in these areas are particularly welcome.



• 2. International Marketing: Culture and consumer psychology



Track Chair: Dr. CHAN Fong Yee Fanny, Hang Seng Management College, Email: fannychan@hsmc.edu.hk



• 3. International business & global marketing



Track Chair: Dr. LI Dongmei, Hang Seng Management College, Email: dongmeili@hsmc.edu.hk



• 4. Customer Satisfaction and Loyalty



Track Chair: Dr KWONG Ka Kei Kenneth, Hang Seng Management College, Email: kennethkwong@hsmc.edu.hk

Paper Submission

We accept abstracts and papers in either English or Chinese. All accepted papers will be published by ABA, and submitted for CPCI-SSH(ISSHP) indexing. Excellent papers will be selected and recommended to be published in excellent English Journals. Within one week of receiving your proposal, abstract or full paper, it will be reviewed for appropriateness for the conference and you will be notified of acceptance or rejection. If accepted, additional conference and registration-specific information will be included.

To submit your paper, please email to conference@aba-web.com or 2015gbrc@gmail.com. Accepted abstracts are eligible for presentation after receiving full registration fee from the presenter.

Submission Requirements

Original papers are sought for presentation. All paper manuscript submissions must be directed to only one track. Papers addressing the conference theme are strongly encouraged. Authors shall provide their contact information, including official name, address, telephone number, fax number and e-mail address. Submitted papers - including references, exhibits, and appendices - must not exceed 35 double-spaced, word-processed pages prepared in 12-point font and conform to the manuscript guidelines of the academic journals (e.g., Journal of Marketing). Details regarding word processing of the final version for publication in the Proceedings will be provided later to authors whose papers have been accepted. In addition, Each presenter has approximately 20 minutes to present their work and should also anticipate questions from the audience.

Important Dates

DBA Forum

DBA Forum will provide an excellent opportunity for DBA candidates to meet professors and doctors from different universities. We will endeavor to create a unique atmosphere of academic exchanges, to invite senior DBA supervisors to share their valuable experience in research and to provide constructive advices to researchers. Importantly, the Conference will also encourage sharing of new insights and current thinking focused on how to apply innovative research ideas, and will enable DBA candidates to provide practical feedback and suggestions.

Keynote Speeches

Dr. WU, Weiping

Hong Kong Baptist University, School of Business

Associate Professor, Department of Marketing

Director, DBA

Emilia GALLO

Managing Director and Founder, Excel Global Consulting Limited

Mr. CHEUNG Wah Keung Jacky

Chairman, Tai Sing Industrial Company Limited

Chairman & Independent Non-Executive Director, Harmonic Strait Financial Holdings Limited

Dr. Xu Xin

The Hong Kong Polytechnic University, Faculty of Business

Associate Professor, Department of Management & Marketing

Lunch Dinner

Paper Presentation

Workshop

All participants must register for the conference by May 22, 2015. Please download the registration form and send the filled form named by "University / company+ name" to conference@aba-web.com or 2015gbrc@gmail.com.

Payment Methord

Hotel Reservation

We have negotiated with several hotels to provide conference participants the best hotel services. If you need to reserve room(s) in Hong Kong during the conference, please filled Hotel Reservation Form and send back to conference@aba-web.com or 2015gbrc@gmail.com before 8 May, 2015 to guarantee your room reservation.

Listed are the hotels that we chould help to reserve. If other hotels are prefered, please send the hotel information and detail requirements to us for reservation.