Asian Business Association

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China Marketing International Conference 2025

Marketing Innovation, Organizational Transformation and Sustainable Development in the Digital Intelligence Era. July 4–7, 2025, Xuzhou, China.

China Marketing International Conference 2024

Rooted in the Central Plains: Cultural Marketing and Digital Intelligence Empowerment

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Established in Hong Kong in 2012, the Asian Business Association (ABA) is a non-profit organization targeted at promoting the development of Asian business theoretically and practically. ABA is a professional association for individuals and organizations leading the practice, teaching and development of business knowledge in Asia. Our principal role is to connect individuals from academia, businesses and governments, promote modern business best practices, stimulate high-quality business research and cultivate future business leaders across Asia.

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